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Welcome to the home of 4L Consulting.  From marketing and advertising consulting to building a killer website, 4L can help you reach new customers and new sales numbers.  Call us today!






Come with an idea of what you like and the functionality you need, leave with a fully customized, attractive site that works on all devices and interacts with social media and search engines so your customers can find you.



Whether it is launching a new location, ad campaign or product line, or opening the doors for the first time, let our 20 years of experience in advertising help you focus on what you do best.



When it's time to tell the world about your great product or service, let 4L help mold that message to best reach your target audience.



It's a jungle out there.  Let 4L help you get to potential clients without the pitfalls of spending too much of your time and money




After 20 years working in the marketing and advertising world for both collegiate and professional sports teams and with advertising and PR agencies, I decided to follow my dream of opening my own space that strives constantly to help.  That help means different things to each client.  And that is where our experience is the key.


If your business needs a new website to help clients, both current and prospective, find you,

then we should talk.  We work with some of the best designers in the industry, so we can build you a beautiful site.  But as important, we have the knowledge of the digital space, understand search engines and can get your site found by the people who are looking for your product. We make great websites, and we're here to help.


Need someone to help you navigate the waters of digital or traditional ad buying so you are not spending too much and reaching the best mix of your target market? At 4L, we have both bought and sold most every time of advertising, and we're here to help. 


Is your marketing getting stale?  Have you been doing the same thing for years, and getting the same results? We have worked with our clients to launch regional campaigns for national brands such as Mayo Clinic, Discount Tire and the Phoenix Coyotes and local grassroots efforts for restaurants, engineers and theatre groups.  We've got those fresh eyes you been saying you need, and we're here to help.


Have you ever wondered how you're going to actually get any work done if you spent all day creating content, uploading videos and responding to posters on the ever-evolving world of social media? Let 4L take that responsibility and you can just approve posts and watch your followers, likes, +1s and shares increase.  It's what we do, and we're here to help.



Originally from Graham, NC, Will went to UNC for Business Administration undergrad and earned a Masters in Sports Administration. While in school, he started working for the athletic department at UNC, where he created marketing plans for various teams on campus, including Women's Soccer, Men's Soccer, Women's Basketball and Baseball. After finishing his Master's, he began selling advertisements with Tar Heels Sports Marketing. After three seasons, he transitioned to the role of Assistant Athletic Director for Marketing/Promotions at Campbell University, in eastern NC.


After deciding to leave his home state, Will was in Phoenix for six years where he worked with marketing department of the NBA's Phoenix Suns in the role of client services and research coordinator. Once his daughter was born, it was time to leave the nights and weekends of sports, so he started with ANDERSON Advertising and PR Agency. With ANDERSON, he was the in house client services manager, workflow coordinator and ran new client pitches, including a successful bid to land the Phoenix Coyotes, the local NHL team. 


When the opportunity to move back home came, Will and family jumped at the chance and for the last 5 years, Will has worked with his startup Digital Marketing Agency, 4L Consulting, where he has focused on helping his clients sift through all the options of social media and web messaging to create their own voice and feel. He has built more than 20 websites, some for new businesses and others as redesigns to refresh an old site, run numerous social media campaigns and helped launch multiple new businesses on their way to success. 


He also has a partnership with another local Digital Agency, Trigger Marketing, to work on, the Canadian version of the FedEx website. In this role, he does high level strategy work around the FedEx brand, implementation on all the new Adobe Suite web products (Experience Manager, Analytics, Test and Target, Search and Promote) and new page and sitelet builds.


Will is married to the lovely Adrienne Lloyd who is the CEO of the Duke Ophthalmology Practice and they have two wonderful children, Addison (6) and Palmer (4). He enjoys spending time coaching the little ones in sports, heading to the lake, getting his hands dirty in the garden and chasing his two dogs Daisy and the new puppy Franklin. You can always find Will and family at the Tuesday afternoon Kids in the Kitchen program at Kidzu where Addison was the only participate the first two weeks of the program, in 2013. 

Chapel Hill, NC


Tel:  602-540-0482




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